THE FIRST IMMERSIVE MINION CAFÉ OPENS IN SOUTH-EAST ASIA
28 October 2021 to 2 January 2022
Singapore, 21 October 2021
– It’s time to put on those blue overalls and say Bello! to the stars of the most successful animated franchise of all-time, Illumination’s , Minions at the new Minion Café located by the river in Clarke Quay – the first immersive Minions-themed café in South-East Asia.
Open from 28 October 2021 to 2 January 2022, the themed pop-up café welcomes fans into the world of the beloved Minions… without having to work for an infamous supervillain, of course! Brought to life by Universal Brand Development, PARCO – the licensee of Minion Cafe and 1-Group – the latter behind concepts such as The Garage, The Summerhouse, The Alkaff Mansion and many others – Minion Café will serve a deliciously Minions-inspired menu, plus house café-exclusive merchandise and collectibles.
With themed menu dishes and Minions-inspired artwork, the café offers a fun immersive experience creating the perfect backdrop for fans to create and share content across their socials.
The themed café is based on the iconic “MINION SUMMER CAFÉ” operated by PARCO Japan in PARCO Ikebukuro, PARCO Nagoya and PARCO Shinsaibashi, with similar Minions artwork and select dishes including the Tim and Bob Ice Cake Plate.
YOU HAD US AT ‘YELLOW’
Minions Café will bring joy to anyone – whether young or young at heart. Feel-good vibes abound the moment one enters the two-storey café celebrating all-things Minions – from posters, wall decorations, life-size figurines to an entire photobooth dedicated to capturing the fun-filled experience. It’s Minions-infused every step of the way.
YELLOW IS THE ORDER OF THE DAY
Every effort has been made by 1-Group’s Head Restaurant Chef Tom Kung and his team to curate a menu that is not only delicious, but also picture perfect. Aside from dishes based on PARCO Japan’s menu, new Singaporean inspired dishes were specially created for the local palate and Minions fans alike. To order, guests may scan a QR code for the digital menu and thereafter select their preferred dish.
PARCO has previously introduced 6 successful pop up character cafes to overseas based on collaboration cafe “THE GUEST cafe&diner” concept in Japan .
We are committed to further promote and expand overseas to operate collaborative cafes and exhibitions business.
*Pokémon Café Pokémon Café 2 in Singapore 2016 / Minions Café in Singapore 2017 / Detective Conan Cafe in Thailand 2018 / Detective Conan Cafe in Thailand 2019 / Jurassic World Cafe in Singapore 2020
Café Name Minion Café
Operation Period 28 October 2021 to 2 January 2022
Address 3A River Valley Road, Merchant’s Court, #01-01C to 01D, Block A Clarke Quay, S179020
Telephone 9726 0307
Opening hours 11am – 10pm
Payment modes NETS, Visa, Mastercard, AMEX
Seating capacity 130 pax (with current safe distancing measures)
Floor area 10,000 square feet
Some of Minion Café’s iconic offerings,
including " Minion Big Pan Breakfast" , "Minion Wagyu Lunch Plate" and "Minion Banana Boat Omelette "
Merchandise and Opening Promotions
The pop-up café will also offer exclusive Minion Café merchandise from Japan as well as Minions merchandise from across South East Asia region with collectables and memorabilia that are currently not available anywhere else in the world! Some must-haves include a gacha key chain, ‘Bob’ mascot key chain, Minion rolled sticky memo, Minion round container and a totally Minion-rific clear file – because one can never have too many Minions around!
I3A River Valley Road, Merchant’s Court, #01-01C to 01D, Block A Clarke Quay, S179020
About Parco Co., Ltd
Parco Co., Ltd, a listed company in Japan, opened the first store in Ikebukuro, Tokyo in 1969 and has
successfully established itself as an iconic fashion building with strong fashion image built through strategic tenant mix and unique advertising activities. The company currently operates 19 domestic stores located throughout Japan, including Shibuya, Osaka(Shinsaibashi : currently under development and will open in late November 2020), Sapporo, Nagoya and Fukuoka by implementing “Total Producing Ability”, which incorporates wide range of expertise in the fields of marketing, planning, designing, and managing/operating shopping complexes. The Company is now one of the largest shopping complex developers and well recognized as a fashion oriented innovator in Japan. It is incessantly exploring opportunities to expand its business domestically and internationally.
Official website: parco.jp
About Parco (Singapore) Pte Ltd
PARCO (Singapore) Pte Ltd is a wholly owned subsidiary of PARCO Co., Ltd in Japan, responsible for the conceptualisation, development and operation of the Jurassic World Cafe series. It was established in 1991 to help PARCO venture into overseas markets with Singapore as a hub. The company works closely with the Overseas Business Division of parent company, PARCO Co., Ltd., for overseas projects such as shopping mall development and management consultancy, tapping on its decades of experience in retail and management in Japan and around the world. Bridging Japan and other countries.
PARCO (Singapore) Pte Ltd has successfully rendered retail management and consultancy services with a portfolio that includes various Singapore projects: Parco Bugis Junction, The Central at Clark Quay and Parco Marina Bay. The company also introduced the Itadakimasu dining concept at Parco Marina Bay. In the year 2016, it created the Itadakimasu zone in Amara 100am by bringing in 7 authentic Japanese restaurants and developed popular pop-up theme cafes in Singapore: Pokémon Café and Minion Café. In 2020, the company collaborated with 1-Group to operate Jurassic World Café located in ION Sky in Singapore. In the region, Detective Conan Café was brought to Bangkok in 2018 and 2019. (http:/parco.com.sg).
About Collaboration Cafe
"THE GUEST cafe&diner"
“THE GUEST cafe&diner” is a character themed concept café cum merchandise shop operated by PARCO Co Ltd. The first outl et was opened in March 2014 at Shibuya PARCO. “THE GUEST cafe&diner” currently has five outlets located across Japan in Ikebukuro (Tokyo), Osaka, Nagoya, Sapporo, and Fukuoka . “The GUEST cafe&diner” routinely changes its concepts every two to three months through a pop up café model. The theme of the pop up cafes is based on popular anime characters, artistes, movies and culture. The concept of dining with their favorite characters is always a popular draw, with new themes becoming hot topics in Japan whenever introduced.
Official website: the-guest.com
1-Group is Singapore’s leading F&B, lifestyle & hospitality group that operates a portfolio of iconic restaurants, cafes, bars, and clubs created with heart, purpose, and a vision for providing exceptional experiences. Over the decade, the group has witnessed countless first dates, celebrations, weddings, events, and continues to be the maker of great memories. To find out more, visit www.1-group.sg.
Illumination, founded by Academy Award® nominee Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films, including Despicable Me, the most successful animated franchise in cinematic history. The company’s releases include two of the top 10 animated films of all time, and its iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $6.25 billion worldwide.
Illumination, which has an exclusive financing and distribution partnership with Universal Pictures, is the creator of the world of Despicable Me. The franchise includes Minions, the fourth-highest-grossing animated film of all time and the most profitable film in Universal’s history, as well as the Academy Award®- nominated Despicable Me 2 and Despicable Me 3, which made more than $1 billion at the global box office.
Illumination has launched two additional original properties that captivated audiences worldwide: The Secret Life of Pets, which achieved the best opening for an original movie, animated or otherwise, in U.S. history, and the global smash, Sing. In 2018, Illumination’s Dr. Seuss’s The Grinch had the biggest opening weekend of any Christmas-themed movie in history, followed, in June 2019, by The Secret Life of Pets 2. Illumination’s upcoming films include Sing 2 on Dec. 22, 2021, and Minions: The Rise of Gru in July 2022.
About UNIVERSAL BRAND DEVELOPMENT
Universal Brand Development globally drives expansion of the NBCUniversal's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com.
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PARCO (Singapore) Pte Ltd
Lai Sau Kuen