NEW MULTI-RESTAURANT CONCEPT, ITADAKIMASU BY PARCO, OPENS WITH THREE NEW-TO-MARKET BRANDS

 

The concept, located at 100 AM mall in Tanjong Pagar, is managed by PARCO Singapore and presents a variety of authentic Japanese cuisines under one roof. 

 

SINGAPORE, 9 November 2016 -

PARCO (Singapore) Pte Ltd is proud to introduce a new culinary destination that will offer seven authentic Japanese restaurants within one site on the third level of 100 AM from Thursday, 1st of December. The restaurants will open in phases and the concept is slated to be fully opened in mid-December.  

Aptly named Itadakimasu, the Japanese phrase that gives thanks for the food, the multirestaurant concept presents a variety of Japanese cuisines such as ramen, shabu shabu, soba, sushi, tonkatsu and yakiniku at affordable prices. While each restaurant has its individual shopfront, an overall design scheme of warm tones and wood furnishing forms the one-stop establishment for multiple Japanese dining experiences that are created using premium ingredients and techniques from Japan. 
 

Itadakimasu will also be the first to introduce three established brands from Japan to Singapore. These include Shabu Shabu GYU JIN, renowned for its quality cuts of beef and flavourful hotpot, Nadai Fujisoba NI HACHI, a longstanding soba restaurant that will be importing high quality buckwheat from Japan to create fresh noodles daily, and Numazu Uogashizushi, one of the few sushi restaurants to have coveted auction rights in Numazu fish market located at Numazu Port, for premium quality seafood that will be flown to Singapore directly from the market.  
“100 AM was a strategic choice for PARCO Singapore’s newest concept Itadakimasu with the mall’s prime location in the central business district and its consistent traffic of working professionals and residents from its vicinity. The brands within Itadakimasu were carefully curated to present an array of quality Japanese cuisines that can each appeal to discerning diners, but also provide diners a great mix of Japanese restaurants within one location,” said Mr. Yoshinori Shimizu, Director and General Manager of PARCO Singapore.  
 

In addition to the new-to-market brands, Itadakimasu will also present brands that are familiar favourites amongst locals, such as Ramen Keisuke Tori King, tonkatsu restaurant Saboten, Japanese Wagyu BBQ specialist Yakiniku Heijoen and teishoku restaurant YAYOI.  Ramen Keisuke Tori King will be introducing new items to its menu, including dry noodles and tsukemen, while YAYOI will present elevated interpretations of the delicious meals of steamed rice served with mains and side dishes (teishoku) that can be enjoyed at the brand’s existing outlets, Yayoiken. 
Itadakimasu is located at 100 Tras Street, 100 AM, #03-10 to 15 and #03-K1, Singapore 079027. The multi-restaurant dining destination will open from 11 a.m. to 10 p.m. daily. 

Opening hours of each outlet may vary. Prices range from approximately $10 to $30 for lunch and $10 to $80 for dinner. Click here for more info.

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About Parco Co., Ltd. (http://parco.jp)

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Parco (Singapore) Pte. Ltd. is a wholly-owned subsidiary of PARCO CO., LTD. With PARCO CO., LTD.’s decades of experience in retail development and management in Japan and around the world, Parco Singapore has successfully rendered retail consultancy services to projects in Singapore and other Asian cities. These include retail management for The Central at Clarke Quay between 2006 and 2009, as well as the development and management of Parco Marina Bay from 2010 to 2014. The company also introduced the pilot Itadakimasu concept at Parco Marina Bay and collaborated with SPRING Singapore to present PARCO next NEXT, an incubator to support local talent in the fashion industry. Consistently looking to enhance consumers’ retail experiences, Parco Singapore also brought the popular Pokémon Café to Singapore in 2016, kick-starting the Pokémon trend in the country.  
 

About 100 AM

 

100 AM (AM pronounced as ‘em’), owned and managed by Amara Hotel Properties Pte Ltd (“AHPPL”, a subsidiary of Amara Holdings Limited) is the only full-fledged shopping mall in the west-end of Singapore’s Central Business District. 100 AM aims to create a brand new shopping experience featuring a wide variety of retail, lifestyle and dining concepts tailored to meet the changing lifestyle in the new vibrant and dynamic hub of Tanjong Pagar.

 

 

About Amara Holdings Limited

 

Mainboard-listed Amara Holdings Limited (“Amara”), a homegrown integrated lifestyle group, is principally engaged in three business areas, namely, Hotel Investment and Management, Property Investment and Development, and Specialty Restaurants and Food Services.
Apart from a portfolio of upscale hotels in Singapore, Bangkok and Shanghai, Amara’s Property Investment and Development operations span across the retail, commercial and residential sectors. Some of Amara’s recent residential projects include a 12-storey freehold boutique development, M5, and six-storey freehold boutique development, Killiney 118 – both strategically located near Orchard Road, amongst others.
For more information, please visit www.amaraholdings.com.