SIAM DISCOVERY CENTRE - BANGKOK, THAILAND

(1994)

 

PARCO was the consultant for the Siam Discovery Centre, providing the marketing concept and the public space interior design based on the market research of Bangkok city. Through PARCO’s marketing and interior design expertise, PARCO created the presentation tools for the future leasing and marketing plan, using computer graphics.

 

Opened in 1997, the modern and innovative Siam Discovery Centre features a contemporary design and a “one floor, one concept” layout under which every floor presents themed merchandising. The Centre targets upper-middle class customers in their twenties to forties. It is a shopping Centre in the heart of the shopping and leisure travelers and is still one of the most popular and busiest in Asia.