Veira
- Designer:
- Tan Wey Ling
LABEL CONCEPT
Veira is all about quirky statement bags that are as relevant today as they will be tomorrow. The look is contemporary, yet classic; functional, yet fashionable; minimalist, yet intricate. Built on a mix of modern female flair, vintage silhouettes and an array of innovative detailing, and motivated by the emergence of a desire for distinctive styles, Veira bags are created for fashion smart woman.
The name Veira defines faith, truth and true image. Every bag is designed with a focus on high quality and unpretentious fashion, set at palatable prices. And Veira promises a little surprise awaits you inside each piece.
DESIGNER PROFILE
A consummate online shopper since 2004, Wey Ling has always been on the lookout for her dream bag: creative, practical and affordable. Harnessing her keen interest in business, she turned her guilty pleasure into profit by identifying online trends and sourcing for products from overseas suppliers for trade in the local fashion community. Having found a niche market that shared her love for functional and fun bags, she decided to start her own line.
Veira is the story of this engineer turned designer, and it is a story that Wey Ling wants to tell every modern woman:
To be confident in her own style.
