Designer:

Jada Seet & Lin Tan

LABEL CONCEPT

Naked Room (N|R) represents the locus where all things are born. It is the blank canvas from which the muses that represent the varied personas of Woman spring forth. Based on the principles of creation, exploration, discovery and genius, N|R caters to women looking to enhance their assets and personalities. It is for the trend-conscious goddess who appreciates a playful combination of classiness, sexiness and eccentricity.

N|R encourages women to embrace their mood swings and swinging moods, to fully express their whims and fanices. For their casual, semi-formal, formal and party collections, expect head-turning collections each season, with styles inspired by the fascinating aspects of the female species.

DESIGNER PROFILE

Naked Room is label under Lilysky Studios, set up by Jada Seet and Lin Tan in 2010. Both creative directors met in Temasek Polytechnic while majoring in Apparel Design and Merchandising.

Jada next designed for major European retailers in Belgium, Switzerland and, most recently, international sports brand Adidas. In Singapore, she pioneered the personalised styling service at TOPSHOP. She has been invited to be a judge for Design Singapore 2010.

Lin, meanwhile, focused on executive coaching, training and running the operations of one of the largest Coaching organisations in Asia. In 2005, she was recognised as one of the world's youngest Professional Certified Coach (ICF, USA). She intends to transfer her experience in psychology, business, marketing and event organising into running an apparel business that forges ties between fashion and humanitarian work.